Make the most of the holiday season with strategic content that connects with clients and sets your service business up for a strong new year.

December is a unique month for service professionals. While some industries slow down, others experience their busiest season. Either way, this is prime time to strengthen client relationships, showcase your expertise, and plant seeds for January bookings.

Whether you’re a consultant, contractor, coach, accountant, or any other service provider, these content ideas will help you stay visible and valuable throughout the holiday season. Let’s dive in.

1. Year-in-Review Highlights

December is the perfect time to reflect on the past year and celebrate your wins. This type of content humanizes your brand and reminds clients of the value you’ve delivered.

Content Angles to Explore

Share your biggest projects or client success stories from the year. Highlight key milestones like certifications earned, team growth, or new services launched. Post a “by the numbers” recap showing clients served, projects completed, or hours delivered. Create a gratitude post thanking clients, partners, and team members who made the year special.

Pro tip: Tag clients and partners when sharing success stories (with permission). This extends your reach and strengthens those relationships heading into the new year.

2. Holiday Preparation Tips for Your Industry

Position yourself as a helpful resource by sharing timely, actionable advice related to your service area. Clients are thinking about year-end tasks—meet them where they are.

Examples by Industry

Accountants and bookkeepers can share year-end tax preparation checklists. Home service pros can offer winterization tips or holiday safety reminders. Marketing consultants can post guidance on planning Q1 campaigns now. Coaches and consultants can share reflection prompts for personal or professional goal-setting. IT professionals can remind clients about year-end security audits and software updates.

SEO bonus: This type of seasonal content targets timely search queries and positions you as the go-to expert when clients need help most.

3. Client Appreciation and Thank You Content

The holiday season is built around gratitude. Use this natural moment to express genuine appreciation for your clients. Thoughtful thank-you content builds loyalty and keeps you top of mind.

Ways to Show Appreciation

Create a heartfelt thank-you video message from you or your team. Design a festive graphic expressing gratitude to your client community. Share client spotlights celebrating their achievements this year. Announce a holiday special, loyalty discount, or exclusive offer for existing clients. Send personalized messages to your top clients and share the sentiment publicly.

Remember: Authenticity matters. A simple, genuine thank-you resonates more than an elaborate production. Let your personality shine through.

4. New Year Planning and Goal-Setting Content

As December winds down, your audience is thinking about the year ahead. Help them prepare with planning resources, and subtly position your services as part of their success strategy.

Planning Content Ideas

Share a goal-setting framework or planning template relevant to your expertise. Post predictions or trends for your industry in the coming year. Create a “questions to ask yourself before the new year” checklist. Offer early-bird booking incentives for January services. Host a live Q&A or webinar on preparing for a successful new year in your niche.

Strategic move: December is when smart clients lock in their service providers for January. Create urgency by highlighting limited availability or early booking benefits.

5. Behind-the-Scenes Holiday Content

People connect with people, not logos. The holiday season offers natural opportunities to share personal moments that humanize your brand and build deeper connections.

Festive Content Opportunities

Show your decorated workspace or home office setup. Share team holiday celebrations, gift exchanges, or virtual party moments. Post about your holiday traditions or what the season means to you. Document volunteer work or charitable giving your business participates in. Share your own plans for rest and recharge during the holiday break.

Engagement tip: Ask your audience to share their own holiday traditions or plans. This creates conversation and boosts your content’s visibility in the algorithm.

6. Holiday Hours and Availability Updates

Don’t leave clients guessing. Clear communication about your holiday schedule prevents frustration and demonstrates professionalism.

What to Communicate

Announce your holiday hours and any office closures clearly and early. Share deadlines for projects that need completion before year-end. Explain how clients can reach you for urgent matters during the break. Provide information about response times during the holiday period. Remind clients of any January scheduling considerations.

Best practice: Post this information multiple times across different platforms. Not everyone sees every post, and repetition ensures the message lands.

7. Gift Guides and Recommendations

If it makes sense for your industry, curate helpful gift recommendations. This positions you as a trusted resource while providing genuine value during the shopping season.

Gift Guide Angles

Create a list of tools, books, or resources you recommend in your field. Share gift ideas for professionals in your industry or their clients. Highlight local businesses or partners your audience might want to support. Recommend experiences, courses, or subscriptions over physical products. Suggest self-care or professional development gifts for busy entrepreneurs.

Note: Only create this content if it genuinely aligns with your brand. Forced gift content feels inauthentic and can miss the mark with your audience.

Make December Count

December doesn’t have to mean radio silence on your content channels. With a thoughtful approach, this month can strengthen client relationships, showcase your expertise, and set the stage for a successful new year.

The key is balance. Mix promotional content with genuine value. Celebrate the season while staying professional. And most importantly, be authentic—your clients chose you for a reason, and the holidays are a great time to remind them why.

Your action step: Pick two or three ideas from this list that resonate with your brand and schedule them out for December. Consistency beats perfection, and showing up thoughtfully during the holidays makes a lasting impression.

Here’s to finishing the year strong and starting the next one even stronger.