portfolio

I craft scroll-stopping content that turns audiences into loyal communities. I create social media magic that drives engagement, builds brand love, and delivers real results.

Great content is more than just aesthetics—it’s strategy, creativity, and data-driven execution. I specialize in building campaigns that connect, convert, tell a story, and leave a lasting impact.

Explore my work below!

Industry: Tech

  • Concepted, edited, and produced all social media content
  • Managed all owned social media channels (Instagram, Facebook, Pinterest, LinkedIn, TikTok) and grew the community and engagement
  • Built annual content calendar which leveraged high performing content and optimized our acquisition funnels.
  • Oversaw communication with agencies to create compelling content and develop brand narrative
  • Drove the launch and design of monthly newsletters
  • Conducted segmentation and A/B testing through a variety of email and social campaigns
  • Piloted and produced Everplans' podcast,“In Case You Get Hit By A Podcast”

Everplans

BEFORE (2021)

AFTER (2024)

Freelance client

Content Creator, Corporate Speaker, Workshop Coach

Client came to me with 80k followers on TikTok, looking to expand her social presence onto other platforms. Client also had a strong following on LinkedIn.

  • Full repurposing of TikTok videos, which included creating shorter clips, thumbnails, conducting market research, and writing caption copy
  • Created strategies for launching on Instagram, X, and Youtube Shorts, following each platforms best practices
  • Conducted initial analysis on content for existing platforms, and continued to provide MoM analysis through launches to track progress

Instagram: Our primary platform for branching out, we implemented a reels and stories strategy that helped her grow her community to IG beginning in January 2025.

Youtube: Focusing on shorts, we've seen improved reach and doubled following over the course of a month, while  simultaneously optimizing long-form video content. 

verameat

Industry: Jewelry & Accessories

  • Managed and produced daily content, both written and visual (copywriting and product photography), to consistently exceed daily sales goals
  • Executed and sourced talent for influencer campaigns that increased brand awareness
  • Pioneered a system for impact analysis on marketing and outreach strategies
  • Designed, wrote, and planned all newsletters and email marketing campaigns using Mailchimp
  • Engaged with following and community on all owned social platforms

Product photos taken for social posts (primarily Instragram)