about me

The human behind the phone, computer, or wherever you get your content

I help businesses grow by crafting engaging content, executing data-driven marketing strategies, and building strong digital communities across social media, email, and beyond.

My strange, non-linear professional experiences (a story for another time) helped me identify my core passion: making content that's actually good and building strategies that help you actually achieve your social and content goals. For me, it's all about helping you find the best way to tell your brand's story through a blend of creativity and data-driven strategy. 

Outside of work, you can find me walking along the Hudson River with our dog, Monty, cooking up a new recipe with my husband, reading into the wee hours of the night, or rotting on the couch while binge watching a comfort show (New Girl).  

skills & proficiencies

Soft Skills

Software / tools

marketing

  • Content production, design, strategy, and execution
  • Social media management
  • Social growth strategy
  • Audio & video editing
  • Project management
  • Account management
  • Client services
  • SEO
  • Adobe Creative Cloud
  • Microsoft Suite
  • Canva
  • Capcut
  • Audacity
  • Google Analytics
  • Innovation
  • Ability to distill and translate data into actionable plans
  • Creativity (always thinking outside the box!)
  • Discernment
  • Critical thinking
  • Time management
  • Organization (perhaps overly so)
  • Excellent written and verbal communication skills in both internal and external relationships
  • Public speaking
  • Empathetic
  • Thrives in collaborative work! 

  • Organic social media
  • Email marketing strategy
  • Copywriting
  • Editing / Proofreading
  • Creative briefs
  • Strategic planning
  • Performance analysis

  • Google Suite
  • Sprout Social, Later, Metricool
  • Sanity.io
  • Mailchimp
  • Salesforce